Georgie is a wonderful writer ...
Everyone has an idea of how to explain what their company is, does and stands for. For every ten people you ask, you get as many different stories and delivery styles. Creating, capturing and documenting a single, powerful corporate story will help to provide clarity, consistency and passion among the people representing your company, its mission and values.
Once you have your audience's attention, your story will eliminate confusion and simplify your market proposition. You can establish a solid foundation for success, and leverage your sales and marketing efforts when everyone is using the right words.
Our process is intense, straightforward and practical. We engage your executives and key decision makers in a dialogue about the essence of your business and your relationships with your customers. We identify characteristics that realistically describe the physical, intellectual and emotional makeup of your company. From this base, we build a multi-dimensional perspective of your company, mapped against major trends in your overall market, society at large, and specific competitors.
This corporate mapping is then used to develop similes, metaphors and anecdotes that draw on theatrical and comedic techniques to simply and logically lay out the values, beliefs and promises your company holds true. The result is a reusable collection of highly focused and straightforward messages that clearly communicate why a customer should do business with you. Messages that can be used as the basis for print or TV advertising, multimedia presentations, PowerPoint slide decks, Flash presentations, web-site content, brochures, data sheets and newsletters.
Our corporate storytelling process provides your company with the right words to effectively communicate your story in a comfortable and intuitive way that really connects with the lives that your customers, employees and stakeholders are living.